Beauty redefined responsibly

Redefine how you think of beauty with the new KIND by KIKO MILANO, designed to make you feel good about your make-up.
*Free from ingredients of animal origin. ** <62% of ingredients classed as sustainable according to the KIKO MILANO Sustainable Ingredients Guidelines.
KIKO CARES
KIKO's Sustainable Ingredients Guidelines aim to reduce the use of environmentally harmful ingredients in our formulas. What do we mean by Sustainable Ingredients? We define an ingredient as sustainable when it meets specific requirements: being produced or procured through a supply chain designed to reduce the consumption of natural resources and the direct or indirect environmental impact on ecosystems, or being biobased and biodegradable or certified by an international body promoting a positive social impact. We monitor and track the percentage of sustainable ingredients, as defined above, in our formulas through supplier documentation in which the sustainable ingredients are described in full. In 2024, all new product formulations were made up of over 35% sustainable ingredients, on average. We aim to increase this percentage to over 60% by 2030. To redefine beauty in a responsible way, for our Kind by KIKO range we have maximised sustainable ingredients to reach a minimum of 62% in our formulas. One of the characteristics of the sustainable ingredients in our Kind by KIKO range is that they can be recycled by taking waste and by-products from production processes - once discarded - and repurposing them into valuable components.


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